How We Use Information

Developing a better site
Part of creating an extraordinary and lasting experience for our customers is to use the information you provide to help us better understand what you want from our site. To make improvements to our site, we may gather technical and demographic information that helps show how customers use the site. For example, we might do research to determine which areas are accessed most frequently.

Looking at Customer Trends: We compile information from thousands of customer visits and analyse it as a whole. This kind of study focuses on identifying trends among many visitors to our site rather than analysing information about any individual customer.

Online Surveys: We use the feedback that you share with us in our surveys to develop a better site. We do not obtain personal information unless you choose to provide such information. Bose does not sell this information to any outside organisation. Bose may share this information with outside research firms to help compile and analyse the results.

Customising your visit
We may use information from your visit to help improve your next visit to our site. This could involve recommending accessories for your Bose® system or providing information about expanding your audio system into other rooms. The goal is to provide you with what you want as quickly and easily as possible.

Cookies
We use an application called a "cookie" to improve your shopping experience. A cookie is an element of data that allows us to recognise you and provide information you need to make it easier to use our site.

We use temporary session cookies on all of our secure pages to assign and store a session ID to you so that you can move uninterrupted between the areas of our site. This session ID is also used for internal reporting purposes. It is not personally identifiable to you, and this type of cookie does not leave any retrievable information on your hard drive. If you are concerned about having cookies on your computer, you can remove them at any time.

You can always set your browser to notify you when you receive a cookie, allowing you to decide whether or not to accept it. At no time can the cookie read any information from your hard drive, and you can remove it from your machine at any time.

If you are concerned about having cookies on your computer, follow the directions below to receive a prompt whenever a cookie is sent to your computer:

Microsoft® Internet Explorer users
Choose "Start" on your desktop taskbar, then "Settings" and "Control Panel." Double-click on the "Internet Options" (or "Internet") icon, select the "Privacy" tab and then click on the "Advanced" button. Then check the box to "Override automatic cookie handling" and select "Prompt" for both "First-party Cookies" and "Third-party Cookies". Then click on the "Ok" button twice.

Netscape® Navigator users
Choose "Preferences" from the "Edit" menu and select "Privacy & Security" from the list of categories, and select "Ask for each cookie" within the "Cookie Lifetime Policy" section. Then click "OK".

Mozilla Firefox® users
Choose "Start" on your desktop taskbar, then "Settings" and "Control Panel." Click on the "Delete Cookies" button within the "Temporary Internet files" section. Then click "OK".

Email sent to us
Email communications sent to Bose help us support customer relationships. The information you provide allows us to fully answer your questions. This information may also be shared with outside companies for research and analysis.

Email sent to you
After you place an order on our site, you will receive an email confirmation and, in most cases, a separate email with package tracking information. You will receive these emails only if you have provided your email address during checkout or when registering.

You may also receive email about new Bose® products and special promotions if you have requested to do so. These emails always provide a link so that you can remove yourself from our email list.

How to unsubscribe from our email list

Use the link included in the email to unsubscribe from the list.